How To Choose The Best Performance Marketing Software For Your Business
How To Choose The Best Performance Marketing Software For Your Business
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more precise information and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disturbances and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk cross-sell and upsell automation to disturbance.
This kind of tracking additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information hauls before it gets to third party endpoints, boosting safety and privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more reputable. As a result, it's less vulnerable to data obstacles caused by things like a damaged link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints enforced by browsers and ad blockers.